Christina Aguilera Videos.

   Christina Aguilera: Not Myself Tonight - 2010

I decided to look further into the album of Aguilera and looked at her videos, the above is the lead single of the album, which seems to follow the theme of the album artwork directly. Some shots within the video reflect those of the photographs, leading me to believe that the whole album is based around a similar theme. The video and lyrics are both extremely sexualised and in my opinion are way over the top for a song that was aimed towards general chart music listeners. 

Christina Aguilera; Keeps Gettin' Better -2008

This following video was taken from Aguilera's first greatest hits album, which was entitled "Keeps gettin better" along with this song. The video seems to show Aguilera using technology to create alternate versions of herself, some of which are unrealistic and clearly a fantasy (the superhero). Other versions show her with different coloured hair, driving expensive looking cars and versions of herself based on history. I think this shows how women can be influenced to alter their looks throughout their lives and the effect this has. 

During the video, Aguilera is often seen using her moblie phone and their is a small toy robot next to her that seems to be interacting with her and/or the music (it dances). Although this mainly shows product placement within the music industry, it also demonstrates how technology is such a common part of our everyday lives. The robot suggests to me that by creating alternate versions of herself, Aguilera is almost becoming a robot, living up to societies expectations of beauty and changing her image accordingly.

Although I feel that the song is about something positive and personal to Aguilera, the video does not reflect this very well and suggests something completely different which I find to be very negative.